The exact release date of the iPhone 5, the unofficial name for Apple's sixth-generation smartphone, had not been predicted until July 30, when iMore's deeply-connected editor-in-chief Rene Ritchie became the?first to report?on the possible unveiling date for the new iPhone and iPad "Mini."
"iMore has learned that Apple is planning to debut the?new iPhone?at a special event on Wednesday, September 12, 2012, with the release date to follow 9 days later on Friday, September 21. This information comes from sources who have proven accurate in the past."
After Ritchie's initial report,?The Verge,?The Loop,?Reuters,?Bloomberg,?the New York Times?and?CNN?all confirmed the date.
Unfortunately, Apple will never confirm the unveiling date or the iPhone's release date until Tim Cook actually takes the stage and announces it himself. Since we only have other media members to confirm the date, what if Apple surprises everyone and doesn't introduce the iPhone on Sept. 12? What if nothing happens the next week? Though both of these scenarios are unlikely, we must look at them as potential scenarios.
In a lot of ways, it might actually make more sense for Apple to delay the unveiling and release date of the iPhone 5. Here's why:
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Capitalizing On The iPhone 4S
"If it ain't broke, don't fix it." Apple released a new iPhone every summer to record-breaking success, but the first-ever fall release for an iPhone with the 4S proved to be even more lucrative. Sales of the iPhone 4S and its main feature, the AI personal assistant Siri, were largely responsible behind the?best quarter in Apple's 35-year history?for Q1 2012, claiming $46.33 billion overall, $13.1 billion in profit and $17.5 billion in cash for the quarter that ended Dec. 31, 2011. Some of that money and attention is also owed to the immense outpouring of sympathy following the death of the company's co-founder and chairman,?Steve Jobs, but ultimately, people stood in line for iPhone 4S units because they wanted the phone.
Even though Apple could always return to its summer schedule, it likely wants to give the fall a try. Maybe Apple prefers using the summer to build hype around the iPhone, but in all likelihood, Apple wants to give itself plenty of time to consider each iPhone design. As Apple designer Jony Ive once mentioned, the company always builds lots of models of every iDevice, but it won't ship it without good reason. The company won't rush to get an iPhone in for WWDC in June unless it's ready; Apple applies deadlines to itself, and it owes nothing to the public if it's "late" with an iPhone. It will ship, as all great artists do, but consumers will appreciate the extra time and care given to the next iPhone.
The Power Of The Holidays
Even if Apple couldn't realistically ship the iPhone 4S any sooner than October, that fall release proved to be the best thing for the company. Sales hit an all-time high, but more importantly, Apple learned that an iPhone released near Christmastime is a gift unto itself.
Releasing the iPhone 4S in October was perfect timing for Christmas. The iPhone 4S was released on Oct. 14 but, as always, there were several weeks of backorders. But luckily, by the time iPhone 4S units were back on shelves -- around mid-November -- it was time for Christmas shopping.
Santa had a lot of iPhone 4S units to deliver. In addition to being the No. 1 item on teens' and young adults' wish lists for the 2011 holiday season, the iPhone 4S was one of the bestselling items before, during and after Christmas.
In fact, Apple?broke its single-day sales record?on Black Friday (Nov. 25), reaching its projected forecast by 7 p.m. and far exceeding those figures by the end of the day. Even though?its product discounts?were far from extraordinary, Apple again offered free shipping for all its products, as well as free engravings on the back of its iOS devices. Coupled with the fact that Apple rarely doles out discounts, consumers jumped at a chance to own Apple's stylish devices. Apple was the fifth-most visited online retail store that day, behind Amazon,?Wal-Mart, Best buy and Target.
The company's bestselling item was the iPhone 4S, which got a?boost from Siri. In the quarter, Apple sold two million more smartphones than Samsung, the company's prime competitor,shipped.
Source: http://www.ibtimes.com/articles/375028/20120818/apple-iphone-5-release-date-delay-features.htm
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