Copyright (c) 2012 Joe Maldonado
Think of any aspect of everyday life and you will fail to identify any such aspect. Changes were slow and less complex in the past but today, they are fast and accelerating every day. Similarly, changes are also a part of business entities and these changes are even faster! What made a good sense yesterday will become obsolete today and tomorrow it will again be a new change altogether! Business needs change in the same way. It is essential for any business and its employees to adapt to those changes quickly. In short the reaction time needs to be fast. Any resistance to adapt those changes will lead to disastrous results and that is exactly what happens. This happens because of the fact that people have a tendency to look for comfort zone and they try to stick with the same. Moving outside the comfort zone will actually help the business to stay ahead or there is a simple rule ? stay behind and stay out of competition. This explains why many businesses just become obsolete.
It is very important to understand one thing very clearly, changes will happen. There is no way they can be stopped. So, the employees of any business have a new responsibility every day! They need to identify their role in making those changes happen and sustaining those changes. For sustenance, it is important for the employees to deliver as per the changes. It has been found that about 65% of all change initiatives fail because they are not sustained. Even if the projects which are completed successfully fail to sustain the change for even one day will be counted as a failure.
People often think that change implementation is easy and because of this peculiar though process, they end up focusing on only one aspect of the change and forget about the rest. They do not understand the vision properly and as a result they simply incorrectly communicate the same to all the stake holders of the business. Victory is not easy and fast because culture changes slowly. It is essential to follow up the entire change process and this is where they go wrong! They don?t do that.
For sustainable change, there needs to be some kind of change management which calls for a change process which is structured. When it comes to some change management system, there needs to be simplicity in the system while maintaining the robust nature so that the system can be applied to small and daily projects where changes are required. This is where most of the change management systems fail. They are complex in nature and they are not suitable for daily projects. Ignoring daily projects is more like a person ignoring his legs. If a person needs to walk and move forward, he needs his legs. This is true for a business as well. Every day projects are core elements of the future vision! Ignoring them or failing to put a system in work for them will only lead to disaster.
For a proper change management system, it is essential to engage everyone in the business and manage their reactions to help them understand that stepping out of the comfort zone and adapting to the change is what will make the future bright and secured. The urgency of any change ? big or small ? needs to be put across to everyone in a clear way! It is only then that a change will be sustainable.
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