Localist Direct? enables qualified publishers to serve hyper-local advertisements in their own ecosystem
WEST PALM BEACH, Fla. & SAN FRANCISCO -?Moasis? introduced Localist Direct?, a new program through which qualified publishers use the Moasis Intelligent Location Engine with the Geo-Grid? core for mobile advertising exclusively within their own networks. Localist Direct publishers can take advantage of the reach and ease-of-use of the Moasis Geo-Grid to increase revenues exclusively for their own publications and web sites.
Localist Direct is a customized local mobile solution that provides publishers additional ad stream potential with no risk. Publishers use their existing sales force to sell hyper-local mobile ads that will appear on their sites exclusively. The ads will be viewable only by visitors to their sites rather than the entire Moasis network. The private grid allows publishers to maintain their existing business model while taking advantage of the Moasis Geo-Grid?s technology and rich features.
?Since the introduction of the Intelligent Location Engine in July, publishers have recognized the value of our solution and wanted to know how they could capitalize on it on an exclusive basis for their publications,? said Ryan Golden, CEO of Moasis. ?With Localist Direct, we?re broadening the reach of our Geo-Grid technology to the reseller community. Now publishers will be able to provide this capability for their advertisers while delivering location-relevant ads and offers exclusively to their on-the-go readers in real time.?
The Geo-Grid is the core of the Moasis technology. It enables businesses to deliver real-time ads, content or promotions to web-connected devices or displays within targeted, pre-defined geographic locations, or ?cells.? Businesses using Moasis can target content directly to one or more cells within the Geo-Grid, from areas as small as two city blocks to entire regions or nations. Within the Geo-Grid, any Internet-connected and location-enabled device is reachable: phones, tablets, laptops, streaming video and audio services, cable TV, transit system signage, digital billboards and more.
Localist Direct is only available to qualified, approved Moasis clients. Some requirements include that they employ a direct sales force that sells to local businesses; they must have sizable existing relationships with small- and medium-sized businesses; they must demonstrate experiences in servicing and supporting local businesses; and must share Moasis? desire to provide the standard for local mobile advertiser experience and continued mobile local education.
Publishers wishing to be considered for this program are encouraged to contact Tim Garcia, Moasis? Vice President of Business Development and Emerging Markets, attim@moasisglobal.com, 1.415.529.5296 ext. 710.
About Moasis
Moasis is an intelligent location engine? focusing on the intersection of location data and instant local delivery anywhere, all within one engine. Moasis simplifies hyper-local organization, delivery and analysis to mobile phones, tablets and beyond utilizing its propriety Geo-Grid? logic. The innovative Moasis Intelligent Location Engine? helps marketers reach consumers wherever they are. Moasis is enabling businesses of all sizes to discover and respond to consumers on the go. Moasis? affordable real-time bidding engine provides access to billions of mobile devices and displays at a price determined by the marketer. For more information, visit Moasis at?www.moasisglobal.com?and click on Localist Direct.
Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.
Otilia Otlacan
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Category: Ad & Media Strategies, Ad Networks and Platforms, Ad Operations, Ad Products, Ad Targeting, Local Advertising, Mobile Advertising, Monetization Strategy
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